Project Title
A Telehealth Launch Point: Capacity Building for Postpartum Preeclampsia Management Using CBPR-Derived Frames for Social Media Engagement
Primary Contact
Dr. Emily M. Cramer, Associate Professor, Marquette University
Project Summary
This study is the first part of a bigger project that uses online tools to help new moms who have a health problem called postpartum preeclampsia.
The project will last nine months, and a team of experts from different fields will run it. They'll use social media ads to find ten women who have postpartum preeclampsia. These women will join a special group called the P-CAT. The P-CAT will give advice on how to help new moms in the first three months after having a baby.
The team will test two types of social media ads. One type will use seven special ways to get people interested. The other will be a regular Facebook ad. They'll see which one works better.
Once the P-CAT group is ready, they'll help create an online program. This program will help women with postpartum preeclampsia in the first 12 weeks after giving birth.
Read the full project description.
Access the study’s consent form.