Project Title

A Telehealth Launch Point: Capacity Building for Postpartum Preeclampsia Management Using CBPR-Derived Frames for Social Media Engagement

Primary Contact

Dr. Emily M. Cramer, Associate Professor, Marquette University

Project Summary

This study is the first part of a bigger project that uses online tools to help new moms who have a health problem called postpartum preeclampsia.

The project will last nine months, and a team of experts from different fields will run it. They'll use social media ads to find ten women who have postpartum preeclampsia. These women will join a special group called the P-CAT. The P-CAT will give advice on how to help new moms in the first three months after having a baby.

The team will test two types of social media ads. One type will use seven special ways to get people interested. The other will be a regular Facebook ad. They'll see which one works better.

Once the P-CAT group is ready, they'll help create an online program. This program will help women with postpartum preeclampsia in the first 12 weeks after giving birth.